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How Covid Has Impacted Women’s Fashion Budgets This Fall

WHETHER YOU graduated last year or last millennium, September likely still inspires a back-to-school mentality—only as an adult, you’re investing in merino-wool sweaters and suede boots instead of pencil boxes and Trapper Keepers. This year, however, the impact of the Covid-19 pandemic has seeped into the fall fashion season, curtailing many women’s desire to spend on new clothes. That’s not to say women aren’t buying, but they are being more selective, opting for considered purchases that suit their surreal new lives.

Jamieson…

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