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A Network Tries to Mash Up TV Style and YouTube’s Youth

Annie LeBlanc is like a lot of American teenagers: When the 15-year-old is not with her boyfriend, she likes hanging out with friends, watching movies and sharing updates with her Instagram followers—all 8.6 million of them.

Ms. LeBlanc has been on YouTube for the better part of a decade. She runs her own channel and attracts a combined social media audience of roughly 28 million. That kind of reach is what digital upstart Brat TV banked on when it cast Ms. Leblanc in its breakout YouTube show, “Chicken Girls,” which follows…

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